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YES VM - natural vaginal moisturiser

YES VM is a long-lasting natural vaginal moisturising gel. Designed to match the typical vaginal environment with none of the skin damaging or concerning chemicals typically found in vaginal moisturisers.

YES VM is also available via NHS prescription.

YES VM Key Features:

  • Relieves vaginal atrophy and dryness, rapidly
  • Alleviates irritation, itching and burning
  • Moisturises and soothes dry and sensitive vaginal tissues
  • Gentle and long-lasting rehydration
  • Non-hormonal, estrogen-free
  • Lasts up to 3 days per application
  • Case studies show YES VM relieves vaginal dryness, itching, irritation and discomfort rapidly
  • pH matched to restore and/or maintain vaginal health
  • Bio-adhesive so releases moisture where needed
  • Odourless, colourless, no stickiness or fallout
  • Designed to match tissue osmolality* (this is important, see below)
  • Compatible with natural rubber, latex and polyisoprene condoms and toys
  • Internationally patent protected

Natural Vaginal Moisturiser

YES VM contains no Glycerine, no Propylene glycol, no Aspartame, no Parabens, no unpronounceable preservatives (like Diazolidinyl urea or Triethanoloamine or Imidazolidinyl urea) or Polyquaternium. Have a look at our comparison table below.

YES VM natural Vaginal Moisturiser is:

  • Guaranteed pure and natural by its certified organic status
  • Designed to be side effect free and deliver outstanding rehydration
  • Innovative formulation with natural and organic ingredients
  • Hypoallergenic: formulated to minimise the risk of allergies

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YES VM - 100ml/3.4fl oz
YES VM Apps - 5ml/0.17fl oz - apps x 6
YES VM Apps - 5ml/0.17fl oz - apps x 30

YES VM natural vaginal moisturiser
100ml/3.4fl oz

YES VM natural vaginal moisturiser
6 x applicators

YES VM natural vaginal moisturiser
30 x applicators

Why is Osmolality important?

*We mentioned osmolality. A vaginal moisturiser is in contact with sensitive and dry tissues for much longer than an intimate lubricant, so it is even more important that the vaginal moisturiser is designed to release water where needed and to be formulated from ingredients that are gentle. YES VM has been designed to match these vulnerable tissues in two ways. Firstly the pH is balanced to match typical vaginal pH (fairly acidic at pH3.7-4.5) and secondly the strength and concentration of the ingredients used in YES VM also matches these tissues. This ingredients’ strength or concentration is called Osmolality. YES VM is iso-osmotic to vaginal tissues, this means that it will rehydrate tissues that need it, but will not pull or push water into the tissues, unlike strongly hypo or strongly hyper osmotic moisturisers, so minimising any chance of tissue damage.

Download a review article that discusses the importance of vaginal moisturiser and Lubricant Osmolality in more depth and read a more detailed explanation of Osmolality in personal lubricants.

How does YES VM work?

YES VM lubricates the vaginal vault, the natural hydrocolloids (gums) are bio-adhesive, they gently hold on to the dry walls of the vagina and release water, where needed, rehydrating dry mucosa. When used regularly, YES VM will restore the natural protective acidity of the vagina.

Directions for using YES VM

Each carton or pack of YES VM contains a leaflet with detailed instructions for use. To summarise:

  1. The pre-filled applicators deliver the right amount of YES VM to where it is needed. Discreetly and hygienically.
  2. The 100ml tube of YES VM does not have an applicator, it is used for finger application to the outer and inner intimate areas. Many women experience dryness not just internally.
  3. For best results apply regularly. This may be daily initially, and then after a week or so, every third day. YES VM is safe to use daily or as often as is needed for comfort.
  4. The frequency of reapplication depends on the severity of dryness. The natural and pure ingredients in YES VM mean you can apply as much as you need to feel comfortable, with no dosage concerns. YES VM is hormone free.

Compare YES VM to other Vaginal Moisturisers

YES VM has been responsibly designed and formulated to support rather than compromise intimate health.

Should I use YES VM or YES WB?

Both YES VM and YES WB are pH matched to typical vaginal pH which means both are ideal for vaginal use.

A Perfect Vaginal Lubricant’s osmolality would be hypo to iso-osmotic, this means it would release water more rapidly, rehydrating tissues and enable intercourse. YES WB is slightly hypo-osmotic. YES WB Personal Lubricant is designed to release water more rapidly than YES VM, to instantly rehydrate and lubricate dry tissues to enable intercourse.

A Perfect Vaginal Moisturiser’s osmolality would be iso-osmotic, this means it is identical in water concentration to vaginal tissues and will release water as and when it is needed over extended periods, such as 1-3 days. YES VM is Iso-osmotic. YES VM Vaginal Moisturiser is designed to release water to rehydrate dry vaginal tissues as needed, over extended periods, such as 1-3 days. YES VM will instantly sooth and calm irritation, itching and burning as does YES WB. YES VM is more of a slow release moisturiser, the rate of moisturising is determined by the degree of vaginal tissue dryness. The drier they are the more water will be released. YES VM puts your body in control of rehydrating herself.

Which product should I use, YES VM or YES WB?


Read Reviews

If you've tried our product why not rate it and add your review?

12345   4th December 2017

I always feel pain during sex and had UTI for more than half a year, tried about 5 different types of antibiotic and different kind of supplements like cranberry and probiotic, but it still didnt go away. Tbh, after using this product just once, my UTI is gone the next day. It is really amazing. At first I didnt know the reason why the pain suddenly gone, but I realised if I forget to use the moisturiser, my urethra feel a bit weird again. I saw a review here that a woman had similar symptions as mine. And she said she got VAGINAL DRYNESS, thats why UTI never go away. So I assume I got vaginal dryness as well since I also feel pain during sex. Im also using the WB and OB. OB mix WB(put OB first and then WB) reduce 90% of the pain ive got. really amazing. I really hope who have repeated UTI to try this. This might really be the thing can help u cured. PS. search Vaginal dryness on NHS


12...   13th November 2017

This product did not work for me, it leaks out. Unless it stays inside, it does not moisturize the vagina. Disappointed.


12345   11th May 2017

After buying Yes VM I can say how much my life has Improved. I am 65 with Virginal Atrophy and a history of trying all other products on the market and from My GP. Well done for this it is great, just wish your tube had its own washable aplicator like Replens.


Questions & Answers

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Please click on the questions to see the answers.

If you can't find the information you're looking for please feel free to ask us a question.

Will YES VM & YES WB help with the tightness/pain felt during intercourse (caused by menopause)? I recently had a smear test & the nurse recommended I had topical estrogen to help with this as she could see some tissue damage, but I don't want to use hormones.
Using Yes VM as a moisturiser as well as a lubricant for intimate relations is perfectly fine, however you might find using YES WB for intercourse more preferable as it releases water more rapidly, to where it is needed most for making love. You can check by sensing whether you are still moist and lubricated or whether you have become a little dry again; use your body as a guide. If you experience soreness relating to penetration you can protect against that by using YES OB on your partner (usually enjoyable!) and YES WB on/in you, which makes for ease and comfort. If you are comfortable, pleasure is possible, if you are in any pain, it is hard to relax and feel any pleasure - so, again, use enough.
I'm 28 weeks pregnant. Is it safe to use any of your products. Or is there only certain ones. I suffer from dry vagina. Way before pregnancy. And now sometimes itchy. Was wondering innit safe to to use the internal products as well as the external ones?
During the hormonal changes brought about by pregnancy, it is common for a woman to experience vaginal dryness, and to need a lubricant. If vaginal dryness is experienced as a result of hormone changes due to pregnancy -common in the 2nd trimester - then YES WB water based would be more appropriate as it has the dual action of moisturisation and lubrication but YES OB plant-oil based is a great lubricant if you are not able to tolerate the water based as it is very rich, soothing and nourishing for your intimate tissues and great for your skin generally.
I am a 28 year old woman who is suffering from vulva and perianal fissures after intercourse. Which product should I use?
We would always suggest that you consult a health professional about vulval and perineal fissures in case there is an underlying condition that needs treating. However, many of our customers have found YES OB to be very helpful to sooth, nourish and heal the vulval and perineal tissue. It would be best to use YES OB morning and evening for at least a week, and then use it liberally before and during intercourse. Your partner can also apply YES OB to his penis. If you are using condoms as protection then unfortunately you cannot use YES during intercourse as it can damage the latex, but you could use it as a daily emollient to help the healing and then use YES WB for intercourse. If by any chance you are trying to conceive, then you will need to use a sperm friendly lubricant. None of our products are currently suitable for this purpose but that wouldnt prevent you from using YES OB for the healing process.
About how many applications do you get out of the 100ml YES VM? And is it ok to use on broken skin/inflamed skin?
We normally recommend using at least 2.5ml ( teaspoon) per application, however, everyone is different and therefore you need to use as much/little as you need. As the products are natural (plant/food based ingredients) they cannot harm you. If you are using YES VM there is a possibility that it may cause slight irritation if you have broken skin, however using YES OB on the affected area would be very nourishing and protective, until the inflamation calms down and then you can introduce YES VM again.
I have a vitamin E allergy. Does this product contain vitamin E?
We can confirm that the vitamin E in our YES OB products is certified non GM from Soya. Our water based products however contains no Soya or Gluten so would be free of any concern for you.

"So comfortable and non-invasive; both of us enjoy using the product."

Total ex P&P:

Free P&P on orders over $50!


flax gum*
aloe vera*
locust bean gum*
guar gum*
sodium chloride
xanthan gum
potassium sorbate
citric acid

*certified organic ingredients

YES ingredients policy

Call us 24/7: USA/Can 1-888-777-0125, UK 0-800-978-8525 & Rest of World +44-1420-538743